Clean the Beauty philosophy

With the release of the line reserved for cleansing, we decided to support a campaign focused on the concept of "cleaning".

The world of cosmetics focuses on the concept of beauty and, in particular, the clean beauty movement supports the principles of " clean beauty " ensured by natural ingredients that are safe for the health of the person.

With the campaign Clean the Beauty we want to extend the principles of Clean Beauty also to the environment, promoting the preservation of the beauty of our planet. Thanks to the release of the new line dedicated to cleansing, we want to commit ourselves to cleansing not only our skin, but also our planet, starting with the sea and the beaches.

To actively engage in this project we decided to collaborate with Worldrise , a non-profit organization founded by Mariasole Bianco , who is committed to promote the protection and enhancement of the marine environment through projects and initiatives aimed at awareness raising , to the growth professional of the young and at development sustainable.